Twins Joannet and Firmin Vedrenne leave their home town in the Corrèze department and decide to work together as wine merchants in northern France and Belgium under the name “Vedrenne Frères, Négociants Voyageurs” (the Vedrenne brothers, travelling wine merchants). In doing so, they follow in the footsteps of a few intrepid compatriots, including their older brother Léonard.

After settling down and starting their own families, the two brothers decide to go their separate ways and move to Libourne. One buys Clos La Ganne and the other Clos Brun Mazeyres, two vineyards in the Pomerol appellation.

Following Joannet’s death, his wife Elise carries on the business until their son René decides to leave his law studies to take over in 1946. He buys his uncles’ businesses and develops a vast network of sales representatives who regularly visit private customers throughout the country, particularly in Brittany and Normandy, under the brand name “Mas-Orluc & Couson“.

René Vedrenne buys Château Sablard du Grand Moine in Lalande de Pomerol, which at the time comprises a single plot of old Merlot vines in a beautiful gravel terroir. He continues to expand the property, buying other neighbouring plots, including those of Château Fleur de Jean Gué. Today, the two estates cover a total of 14 hectares. Vedrenne later goes on to become president of the Syndicat des Négociants en Vin de Libourne (Libourne Wine Merchant Union) and president of the Second Chamber of the Commercial Court.

After graduating from the Sup de Co Bordeaux (School of Management), Vedrenne’s grandson, Xavier Magen, joins the business, overseeing the development of the company’s export markets. In 2002 he eventually buys the business.

Construction of new modern and functional premises on the outskirts of Libourne (offices and a 2,000 m² storage cellar).

Maison Vedrenne buys Maison Querre and its network of representatives specialising in the HORECA sector. Maison Querre’s staff move to the Libourne site and the Querre family’s estates (Le Moulin, Patris and Brun Despagne) form a sales distribution agreement. The wholesale and retail distribution specialist C.I.D. is bought the same year.

Bolstered by its extensive experience in the sale of Bordeaux wines and supported by a strong administrative and logistical structure, Maison Vedrenne continues to consolidate its activities in its historic markets (private customers and traditional networks) whilst further developing its export markets and short distribution circuits.